Specialist / Senior Specialist - Digital Marketing, Raast Payments Pakistan

About This Job

Raast Payments Pakistan (Private) Limited (RPP), the State Bank of Pakistan's subsidiary running the Raast instant payment system, is hiring a Specialist / Senior Specialist for Digital Marketing. The position supports the planning, execution, and monitoring of RPP's digital marketing activity across online platforms: preparing digital content, coordinating campaign deployment with internal teams and agencies, maintaining website content, tracking campaign reach, engagement, and conversion, and reporting performance up the approved reporting line. It is one of four Raast Payments Pakistan roles advertised together on SBP's careers portal in the same batch, and the advertisement does not specify the number of vacancies or the split between the Specialist and Senior Specialist grades.

Eligibility requires a minimum of fourteen years of education - a Bachelor's degree from an HEC-recognized Pakistani institution or a reputable foreign university - in Business Administration, Marketing, Commerce, Mass Communication, Media Studies, Economics, Finance, or a related discipline, with sixteen years of education (Bachelor's/Master's) in Marketing, Communication, Media Studies, or Business Administration, or certification in digital marketing, SEO, web analytics (Google Ads, GA4), social platform management (Meta Blueprint), or content design, counted as an advantage. The maximum age is 40 years as reckoned from the date of advertisement, with no minimum age stated (18 applied here as the standard adult floor) and no domicile restriction beyond eligibility to work in Pakistan. The Specialist tier requires at least two years of relevant experience in digital marketing, social media, content production, or campaign support, preferably within financial services, payments, fintech, or technology, rising to a minimum of five years for the Senior Specialist tier; RPP states it is an equal-opportunity employer and encourages applications from women, minorities, transgender persons, and persons with disabilities.

Interested and eligible candidates must apply online at sbp.org.pk/careers/status.asp; the advertisement does not mention any application fee, and applications submitted by email, in person, or that do not conform to the stated requirements will not be entertained, with only shortlisted candidates contacted for further stages. RPP warns that any candidate found to have misrepresented information, attempted to influence the recruitment process, or tampered with age or educational documents will be disqualified from this and any future RPP recruitment drive even if otherwise eligible. Pay is described only as a competitive, market-based salary and benefits package as per the organization's own rules, with no specific figure disclosed. The last date to submit applications is 14 September 2026, so candidates who meet the education, age, and experience criteria should prepare their documents and apply well before the deadline.

Job Information

Commission / Board

SBP

Place of posting

Karachi

City

Karachi

Postal Code

74000

Domicile

All Punjab Basis

Age (Male)

18–40 years

Age (Female)

18–40 years

Age note

Maximum 40 years as on the date of advertisement; no minimum age stated in the ad (18 applied as the standard adult floor) and no gender/quota-based age relaxation mentioned for these RPP roles (unlike SBP's own EATS/SBOTS training schemes).

Salary / BPS

Competitive market-based salary and benefits package as per RPP (Pvt.) Ltd. rules (exact figure not disclosed in the ad)

Fee note

No application fee mentioned in the advertisement.

Last date

14 September 2026

Qualification Required

• Qualification: Minimum 14 years of education (Bachelor's) from an HEC-recognized institution or reputable foreign university in Business Administration, Marketing, Commerce, Mass Communication, Media Studies, Economics, Finance, or a related discipline. Preferred: 16 years of education (Bachelor's/Master's) in Marketing, Communication, Media Studies, or Business Administration; certification in digital marketing, SEO, web analytics (Google Ads, GA4), social platform management (Meta Blueprint), or content design.
• Experience: Specialist: minimum 2 years of relevant experience in digital marketing, social media, content production, or campaign support, preferably within financial services, payments, fintech, or technology. Senior Specialist: minimum 5 years of the same.

How to Apply

1. Apply online at sbp.org.pk/careers/status.asp. No application fee mentioned in the ad. Applications by email or in person, or not conforming to stated requirements, will not be entertained; only shortlisted candidates will be contacted.

Additional Details

Eeo Note

RPP (Pvt.) Ltd. is an equal-opportunity employer; females, candidates from minorities, transgender persons, and persons with disability are encouraged to apply.

Role Summary

Supports planning, execution and monitoring of RPP's digital marketing activity across online platforms; prepares digital content; coordinates campaign deployment; maintains website content; monitors reach, engagement and conversion; reports performance.

Batch Context

One of four Specialist / Senior Specialist positions (Product Management & Delivery; Data Analytics & Service Excellence; Raast Scheme Compliance; Digital Marketing) advertised together by Raast Payments Pakistan (Private) Limited on SBP's careers portal in the same batch, closing 14 September 2026.

Location Note

Ad does not explicitly state a place of posting; Karachi/Sindh applied per this DB's established convention for SBP and its subsidiaries (SBP's head office and all prior SBP postings in this table are Karachi-based, and RPP's registered office is co-located with SBP in Karachi) - inferred, not stated verbatim in the ad.

Misconduct Note

Any candidate who misinforms, attempts to influence the recruitment process, tries to obtain support for their candidature by inappropriate means, or tampers with evidence of age, educational, or other certificates will be disqualified from this and any future RPP recruitment process, even if otherwise eligible.

Application Note

Apply online at sbp.org.pk/careers/status.asp. No application fee mentioned in the ad. Applications by email or in person, or not conforming to stated requirements, will not be entertained; only shortlisted candidates will be contacted.

Compensation Note

Competitive market-based compensation package backed by attractive salary and well-rounded benefits structure as per the organization's rules; no specific figure disclosed in the advertisement.

Parent Organization

Raast Payments Pakistan (Private) Limited (RPP) is a wholly SBP-affiliated payment system operator that runs Pakistan's Raast instant payment scheme; this posting appeared on the State Bank of Pakistan's official careers portal (sbp.org.pk/careers).

Share This Job

Know someone eligible for this post? Share it with them.