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Pricing Strategies MCQs 2026

35 questions with detailed answers · 12 from past papers · 4 quiz batches available

📚 Marketing Mcqs 📄 12 Past-Paper Qs ✓ Free · No Login Needed
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Read each question, think about the answer, then click Show Answer to reveal the correct option and explanation. Load 10 at a time so it stays manageable — perfect for one-topic study sessions on the bus or during a break.

Page 1 of 1 Questions 1–10 of 35
  1. Q1 Past Paper · PPSC/FPSC/NTS medium

    Pricing calculation 17: unit cost Rs 272, target markup 33% on cost. The cost-plus selling price is approximately Rs

    1. A 245
    2. B 362
    3. C 412
    4. D 205
    💡 Explanation:

    Cost-plus: 272 × (1 + 33/100) = 362.

  2. Q2 medium

    Pricing calculation 12: unit cost Rs 212, target markup 18% on cost. The cost-plus selling price is approximately Rs

    1. A 250
    2. B 191
    3. C 300
    4. D 180
    💡 Explanation:

    Cost-plus: 212 × (1 + 18/100) = 250.

  3. Q3 Past Paper · PPSC/FPSC/NTS medium

    Pricing calculation 11: unit cost Rs 200, target markup 15% on cost. The cost-plus selling price is approximately Rs

    1. A 180
    2. B 280
    3. C 230
    4. D 174
    💡 Explanation:

    Cost-plus: 200 × (1 + 15/100) = 230.

  4. Q4 Past Paper · PPSC/FPSC/NTS hard

    Optional product pricing sets base price low and charges for

    1. A nothing additional ever
    2. B mandatory free upgrades always
    3. C competitor products
    4. D add-ons and extras
    💡 Explanation:

    Printers and razors use low base, high consumable pricing.

  5. Q5 medium

    Bundle pricing combines products and sells them at

    1. A higher total than individual prices always
    2. B a lower combined price than separate purchase
    3. C zero margin only
    4. D government fixed tariff
    💡 Explanation:

    Bundling increases total sales and clears slow items.

  6. Q6 medium

    Prestige pricing uses high price to signal

    1. A low quality and mass market always
    2. B regulatory compliance only
    3. C production inefficiency
    4. D quality and exclusivity
    💡 Explanation:

    Premium price supports premium image.

  7. Q7 Past Paper · PPSC/FPSC/NTS easy

    Going-rate pricing sets price close to

    1. A only historical cost without market view
    2. B only maximum legal fine
    3. C competitor levels
    4. D only supplier invoice
    💡 Explanation:

    Competition-based pricing follows market leader.

  8. Q8 medium

    Break-even pricing analysis finds the volume where

    1. A total revenue equals total cost
    2. B profit is maximized always
    3. C demand is zero
    4. D competitors exit
    💡 Explanation:

    Break-even supports pricing and volume targets.

  9. Q9 medium

    Dynamic pricing adjusts prices based on

    1. A fixed prices never changing for decades
    2. B only factory output
    3. C demand, inventory, time or customer segment in real time
    4. D only employee seniority
    💡 Explanation:

    Airlines and e-commerce use dynamic pricing.

  10. Q10 Past Paper · PPSC/FPSC/NTS hard

    Price discrimination charges

    1. A always one price for everyone
    2. B only zero prices
    3. C only prices above cost by law
    4. D different prices to different buyers for the same product
    💡 Explanation:

    First, second and third degree discrimination exist.

  11. Q11 hard

    Predatory pricing involves

    1. A long-term sustainable low cost leadership always
    2. B temporarily setting very low prices to drive competitors out
    3. C government-mandated prices
    4. D cost-plus with fair markup
    💡 Explanation:

    Predatory pricing may violate competition law.

  12. Q12 medium

    Price elasticity of demand measures

    1. A responsiveness of quantity demanded to price changes
    2. B only supply chain length
    3. C only advertising reach
    4. D only factory utilization
    💡 Explanation:

    Elastic demand: quantity changes sharply with price.

  13. Q13 Past Paper · PPSC/FPSC/NTS easy

    Psychological pricing uses

    1. A only round numbers always
    2. B prices that psychologically affect perception such as Rs 999
    3. C only cost sheets
    4. D only wholesale lists without retail
    💡 Explanation:

    Odd pricing suggests bargain; prestige pricing signals quality.

  14. Q14 medium

    Value-based pricing sets price according to

    1. A only historical cost from ten years ago
    2. B only factory manager preference
    3. C perceived value to the customer rather than cost alone
    4. D only random numbers
    💡 Explanation:

    Value pricing captures fair share of delivered benefit.

  15. Q15 easy

    Cost-plus pricing adds

    1. A a standard markup to product cost
    2. B only competitor prices without cost check
    3. C only customer willingness to pay survey
    4. D only government subsidy
    💡 Explanation:

    Simple but ignores demand and competition.

  16. Q16 Past Paper · PPSC/FPSC/NTS easy

    Skimming pricing starts with

    1. A low price rising slowly always
    2. B zero price forever
    3. C cost-only pricing without margin
    4. D high price and lowers it over time
    💡 Explanation:

    Skimming captures surplus from early adopters.

  17. Q17 easy

    Penetration pricing sets a

    1. A very high price for niche buyers only
    2. B random price without strategy
    3. C price equal to zero permanently
    4. D low initial price to gain market share quickly
    💡 Explanation:

    Low entry price discourages competitors and builds volume.

  18. Q18 hard

    Pricing calculation 22: unit cost Rs 92, target markup 18% on cost. The cost-plus selling price is approximately Rs

    1. A 109
    2. B 83
    3. C 159
    4. D 78
    💡 Explanation:

    Cost-plus: 92 × (1 + 18/100) = 109.

  19. Q19 medium

    Pricing calculation 15: unit cost Rs 248, target markup 27% on cost. The cost-plus selling price is approximately Rs

    1. A 223
    2. B 315
    3. C 365
    4. D 195
    💡 Explanation:

    Cost-plus: 248 × (1 + 27/100) = 315.

  20. Q20 hard

    Pricing calculation 19: unit cost Rs 296, target markup 39% on cost. The cost-plus selling price is approximately Rs

    1. A 266
    2. B 461
    3. C 213
    4. D 411
    💡 Explanation:

    Cost-plus: 296 × (1 + 39/100) = 411.

  21. Q21 medium

    Pricing calculation 24: unit cost Rs 116, target markup 24% on cost. The cost-plus selling price is approximately Rs

    1. A 104
    2. B 144
    3. C 194
    4. D 94
    💡 Explanation:

    Cost-plus: 116 × (1 + 24/100) = 144.

  22. Q22 Past Paper · PPSC/FPSC/NTS hard

    Pricing calculation 25: unit cost Rs 128, target markup 27% on cost. The cost-plus selling price is approximately Rs

    1. A 115
    2. B 213
    3. C 163
    4. D 101
    💡 Explanation:

    Cost-plus: 128 × (1 + 27/100) = 163.

  23. Q23 medium

    Pricing calculation 26: unit cost Rs 140, target markup 30% on cost. The cost-plus selling price is approximately Rs

    1. A 182
    2. B 126
    3. C 232
    4. D 108
    💡 Explanation:

    Cost-plus: 140 × (1 + 30/100) = 182.

  24. Q24 medium

    Pricing calculation 27: unit cost Rs 152, target markup 33% on cost. The cost-plus selling price is approximately Rs

    1. A 202
    2. B 137
    3. C 252
    4. D 114
    💡 Explanation:

    Cost-plus: 152 × (1 + 33/100) = 202.

  25. Q25 Past Paper · PPSC/FPSC/NTS hard

    Pricing calculation 28: unit cost Rs 164, target markup 36% on cost. The cost-plus selling price is approximately Rs

    1. A 148
    2. B 273
    3. C 121
    4. D 223
    💡 Explanation:

    Cost-plus: 164 × (1 + 36/100) = 223.

  26. Q26 medium

    Pricing calculation 29: unit cost Rs 176, target markup 39% on cost. The cost-plus selling price is approximately Rs

    1. A 158
    2. B 245
    3. C 295
    4. D 127
    💡 Explanation:

    Cost-plus: 176 × (1 + 39/100) = 245.

  27. Q27 medium

    Pricing calculation 30: unit cost Rs 188, target markup 42% on cost. The cost-plus selling price is approximately Rs

    1. A 169
    2. B 317
    3. C 132
    4. D 267
    💡 Explanation:

    Cost-plus: 188 × (1 + 42/100) = 267.

  28. Q28 medium

    Pricing calculation 33: unit cost Rs 224, target markup 21% on cost. The cost-plus selling price is approximately Rs

    1. A 202
    2. B 321
    3. C 185
    4. D 271
    💡 Explanation:

    Cost-plus: 224 × (1 + 21/100) = 271.

  29. Q29 Past Paper · PPSC/FPSC/NTS hard

    Pricing calculation 34: unit cost Rs 236, target markup 24% on cost. The cost-plus selling price is approximately Rs

    1. A 212
    2. B 293
    3. C 343
    4. D 190
    💡 Explanation:

    Cost-plus: 236 × (1 + 24/100) = 293.

  30. Q30 medium

    Pricing calculation 36: unit cost Rs 260, target markup 30% on cost. The cost-plus selling price is approximately Rs

    1. A 234
    2. B 338
    3. C 388
    4. D 200
    💡 Explanation:

    Cost-plus: 260 × (1 + 30/100) = 338.

  31. Q31 medium

    Pricing calculation 38: unit cost Rs 284, target markup 36% on cost. The cost-plus selling price is approximately Rs

    1. A 256
    2. B 436
    3. C 386
    4. D 209
    💡 Explanation:

    Cost-plus: 284 × (1 + 36/100) = 386.

  32. Q32 Past Paper · PPSC/FPSC/NTS hard

    Pricing calculation 40: unit cost Rs 308, target markup 42% on cost. The cost-plus selling price is approximately Rs

    1. A 277
    2. B 437
    3. C 487
    4. D 217
    💡 Explanation:

    Cost-plus: 308 × (1 + 42/100) = 437.

  33. Q33 medium

    Pricing calculation 41: unit cost Rs 80, target markup 15% on cost. The cost-plus selling price is approximately Rs

    1. A 92
    2. B 72
    3. C 142
    4. D 70
    💡 Explanation:

    Cost-plus: 80 × (1 + 15/100) = 92.

  34. Q34 Past Paper · PPSC/FPSC/NTS hard

    Pricing calculation 43: unit cost Rs 104, target markup 21% on cost. The cost-plus selling price is approximately Rs

    1. A 94
    2. B 176
    3. C 86
    4. D 126
    💡 Explanation:

    Cost-plus: 104 × (1 + 21/100) = 126.

  35. Q35 easy

    Price is the amount of money charged for

    1. A a product or service
    2. B only factory rent
    3. C only employee salaries
    4. D only advertising artwork
    💡 Explanation:

    Price is the value exchanged for the offering.

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