Promotion and IMC MCQs 2026

Reach in media planning measures

1. Adepth of message comprehension only✓
2. Bfactory production units✓
3. Cemployee satisfaction score✓
4. Dnumber of people exposed at least once to the message✓

IMC scenario 54: a Pakistani automobile needs CSR visibility. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bonly one channel with no integration✓
3. Csilencing all communication to avoid attention✓
4. DPR and content showing community impact without overt hard selling✓

Integrated Marketing Communications (IMC) means

1. Ausing only one medium forever✓
2. Brandom unrelated campaigns each month✓
3. Celiminating all customer communication✓
4. Dcoordinating all promotional tools for a consistent message✓

The promotion mix includes advertising, personal selling, sales promotion, public relations and

1. Adirect marketing✓
2. Bonly factory maintenance✓
3. Conly inventory counting✓
4. Donly payroll processing✓

Advertising is defined as

1. Aface-to-face sales negotiation only✓
2. Bunsolicited factory tours✓
3. Cmandatory government notices only✓
4. Dpaid non-personal communication through mass media✓

Personal selling involves

1. Aonly billboard display✓
2. Boral presentation in a conversation with one or more buyers✓
3. Conly automated email with no human✓
4. Donly warehouse stacking✓

Sales promotion provides

1. Ashort-term incentives to encourage purchase or trial✓
2. Blong-term brand philosophy only✓
3. Cpermanent price list only✓
4. Dannual audit services✓

Public relations aims to build

1. Aonly paid TV spots exclusively✓
2. Bonly price discounts✓
3. Cgoodwill through favorable publicity and communication✓
4. Donly legal penalties✓

Push strategy pushes product through channel using

1. Amass consumer advertising only✓
2. Bzero distributor incentives✓
3. Ctrade promotions and personal selling to intermediaries✓
4. Dconsumer pull exclusively✓

Pull strategy creates consumer demand that

1. Aforces distributors to reject the product✓
2. Bpulls product through the channel via advertising and consumer promos✓
3. Celiminates need for any retail presence✓
4. Dtargets only suppliers✓

The AIDA model stands for

1. AAttention, Interest, Desire and Action✓
2. BAudit, Income, Debt and Assets✓
3. CAge, Income, Density and Area✓
4. DApply, Install, Deploy and Archive✓

Communication process elements include sender, message, media, receiver and

1. Afeedback✓
2. Bonly factory output✓
3. Conly depreciation✓
4. Donly warehouse rent✓

Frequency in media planning is

1. Aaverage number of times audience sees the message✓
2. Btotal ad production cost✓
3. Cnumber of factory shifts✓
4. Dcompetitor employee count✓

Above-the-line promotion typically includes

1. Aonly in-store displays✓
2. Bmass media advertising✓
3. Conly direct mail without broadcast✓
4. Donly warehouse signage✓

Below-the-line promotion includes

1. Aonly prime-time TV only always✓
2. Bonly national newspaper front page only✓
3. Cdirect mail, sponsorships, in-store activities and PR events✓
4. Donly factory signage✓

Content marketing focuses on

1. Aonly hard-sell price ads✓
2. Bonly legal disclaimers✓
3. Ccreating valuable content to attract and retain customers✓
4. Donly spam messages✓

IMC scenario 7: a Pakistani educational institute needs brand awareness launch. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bmass reach advertising supported by consistent message across media✓
3. Conly one channel with no integration✓
4. Dsilencing all communication to avoid attention✓

IMC scenario 47: a Pakistani educational institute needs product recall communication. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bonly one channel with no integration✓
3. Csilencing all communication to avoid attention✓
4. Dclear PR statements, hotlines and coordinated retailer instructions✓

IMC scenario 39: a Pakistani educational institute needs customer retention campaign. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bdirect marketing, loyalty rewards and personalized communication✓
3. Conly one channel with no integration✓
4. Dsilencing all communication to avoid attention✓

IMC scenario 11: a Pakistani banking product needs sales spike during Ramadan. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bonly one channel with no integration✓
3. Cseasonal sales promotion and themed advertising aligned with occasion✓
4. Dsilencing all communication to avoid attention✓

IMC scenario 18: a Pakistani telecom service needs correcting negative publicity. The promotion mix should emphasize

1. Apublic relations, transparent messaging and credible third-party endorsement✓
2. Brandom uncoordinated messages in each medium✓
3. Conly one channel with no integration✓
4. Dsilencing all communication to avoid attention✓

IMC scenario 25: a Pakistani tea brand needs dealer push for new SKU. The promotion mix should emphasize

1. Arandom uncoordinated messages in each medium✓
2. Bonly one channel with no integration✓
3. Ctrade incentives, personal selling to retailers and point-of-sale materials✓
4. Dsilencing all communication to avoid attention✓