Intro Marketing MCQs 2026

The Boston Consulting Group matrix classifies SBUs by

1. A employee satisfaction only ✓
2. B factory age only ✓
3. C relative market share and market growth rate ✓
4. D advertising color scheme ✓

Ansoff's growth matrix includes strategies of

1. A market penetration, market development, product development and diversification ✓
2. B only cost cutting ✓
3. C only liquidation ✓
4. D only hiring freezes ✓

Core competency in marketing strategy is

1. A any routine administrative task ✓
2. B a unique capability that provides competitive advantage ✓
3. C mandatory regulatory filing ✓
4. D generic office supplies ✓

Customer equity is

1. A only current year revenue ✓
2. B only brand logo recognition ✓
3. C only number of retail outlets ✓
4. D the total combined customer lifetime values of all customers ✓

Intro marketing case 6: a Pakistani banking services faces entering a new city market. The firm should apply the marketing concept by

1. A maximizing factory output without customer input ✓
2. B copying competitors without understanding local needs ✓
3. C conducting market research to match product, price, place and promotion to local demand ✓
4. D cutting all promotion to save costs regardless of awareness ✓

Intro marketing case 14: a Pakistani banking services faces launching a budget product line. The firm should apply the marketing concept by

1. A maximizing factory output without customer input ✓
2. B identifying underserved segments willing to trade features for lower price ✓
3. C copying competitors without understanding local needs ✓
4. D cutting all promotion to save costs regardless of awareness ✓

Intro marketing case 18: a Pakistani telecom operator faces responding to a price war. The firm should apply the marketing concept by

1. A maximizing factory output without customer input ✓
2. B differentiating on value rather than matching destructive price cuts blindly ✓
3. C copying competitors without understanding local needs ✓
4. D cutting all promotion to save costs regardless of awareness ✓

Intro marketing case 30: a Pakistani banking services faces repositioning after quality complaints. The firm should apply the marketing concept by

1. A maximizing factory output without customer input ✓
2. B researching customer perceptions and aligning the offer with restored trust ✓
3. C copying competitors without understanding local needs ✓
4. D cutting all promotion to save costs regardless of awareness ✓

Intro marketing case 38: a Pakistani banking services faces introducing a loyalty program. The firm should apply the marketing concept by

1. A maximizing factory output without customer input ✓
2. B copying competitors without understanding local needs ✓
3. C designing rewards that increase retention and share of wallet profitably ✓
4. D cutting all promotion to save costs regardless of awareness ✓

SWOT analysis examines

1. A only supplier invoices ✓
2. B strengths, weaknesses, opportunities and threats ✓
3. C only depreciation schedules ✓
4. D only union contracts ✓

Marketing is best defined as

1. A only advertising products on television ✓
2. B creating, communicating and delivering value to customers for mutual benefit ✓
3. C only manufacturing goods in factories ✓
4. D only setting government tax rates ✓

The marketing concept emphasizes

1. A identifying and satisfying customer needs profitably ✓
2. B maximizing production volume regardless of demand ✓
3. C selling whatever is produced without research ✓
4. D minimizing all customer contact ✓

Production orientation focuses on

1. A understanding changing customer preferences first ✓
2. B integrated two-way communication with buyers ✓
3. C long-term relationship building exclusively ✓
4. D efficient manufacturing and wide distribution of existing products ✓

Selling orientation is characterized by

1. A designing products around latent needs ✓
2. B aggressive promotion to move existing inventory ✓
3. C co-creating value with customers ✓
4. D eliminating all sales force activity ✓

The societal marketing concept adds

1. A only short-term profit maximization ✓
2. B disregard for environmental impact ✓
3. C consideration of consumer and society long-term welfare ✓
4. D exclusive focus on shareholders ✓

The four Ps of the marketing mix are

1. A people, process, physical evidence and profit ✓
2. B planning, production, payroll and packaging ✓
3. C policy, politics, pricing and patents ✓
4. D product, price, place and promotion ✓

Product in the marketing mix refers to

1. A only the factory building ✓
2. B only the distribution warehouse ✓
3. C only the sales commission rate ✓
4. D the total offering including features, quality, design and services ✓

Place in the marketing mix concerns

1. A setting the advertising budget only ✓
2. B designing the logo only ✓
3. C making products available where and when customers want them ✓
4. D hiring production workers only ✓

Promotion in the marketing mix includes

1. A advertising, personal selling, sales promotion and public relations ✓
2. B only raw material procurement ✓
3. C only inventory valuation ✓
4. D only factory maintenance ✓

A target market is

1. A every person on earth without exception ✓
2. B only government regulators ✓
3. C the specific group of customers a firm aims to serve ✓
4. D competitors in the same industry ✓

Marketing myopia occurs when firms define their business too narrowly by

1. A customer benefit sought ✓
2. B product category rather than customer need ✓
3. C market orientation ✓
4. D value proposition clarity ✓

Customer lifetime value (CLV) measures

1. A only the first purchase amount ✓
2. B only advertising reach ✓
3. C the net profit attributed to the entire future relationship with a customer ✓
4. D only warehouse storage cost ✓

Exchange in marketing requires

1. A only one party with goods ✓
2. B at least two parties, each with something of value, agreement and desire to deal ✓
3. C no communication between parties ✓
4. D mandatory government subsidy ✓

A need in marketing is

1. A a specific brand preference only ✓
2. B a temporary price discount ✓
3. C a state of felt deprivation of basic requirements such as food or shelter ✓
4. D a salesperson's quota ✓

A want is

1. A identical to a physiological need always ✓
2. B the same as a product feature list ✓
3. C always illegal to advertise ✓
4. D the form a human need takes when shaped by culture and personality ✓

Demand in marketing means

1. A wants backed by buying power ✓
2. B any desire regardless of income ✓
3. C production capacity only ✓
4. D inventory on hand ✓

The value proposition answers

1. A why a customer should buy from this firm rather than alternatives ✓
2. B only the factory location address ✓
3. C only the CEO biography ✓
4. D only the annual audit report ✓

Relationship marketing focuses on

1. A one-time transactional selling only ✓
2. B avoiding all after-sales service ✓
3. C maximizing returns from a single sale only ✓
4. D building long-term customer loyalty and repeat business ✓

Market orientation requires

1. A organization-wide generation and use of market intelligence ✓
2. B isolating marketing from other departments ✓
3. C ignoring competitor actions ✓
4. D setting prices without research ✓

A marketing plan typically includes

1. A situation analysis, objectives, strategy, tactics and controls ✓
2. B only the factory layout diagram ✓
3. C only employee leave policy ✓
4. D only the balance sheet ✓