Intro Marketing MCQs 2026

Intro marketing case 18: a Pakistani telecom operator faces responding to a price war. The firm should apply the marketing concept by

1. Amaximizing factory output without customer input✓
2. Bdifferentiating on value rather than matching destructive price cuts blindly✓
3. Ccopying competitors without understanding local needs✓
4. Dcutting all promotion to save costs regardless of awareness✓

Intro marketing case 14: a Pakistani banking services faces launching a budget product line. The firm should apply the marketing concept by

1. Amaximizing factory output without customer input✓
2. Bidentifying underserved segments willing to trade features for lower price✓
3. Ccopying competitors without understanding local needs✓
4. Dcutting all promotion to save costs regardless of awareness✓

Demand in marketing means

1. Awants backed by buying power✓
2. Bany desire regardless of income✓
3. Cproduction capacity only✓
4. Dinventory on hand✓

A want is

1. Aidentical to a physiological need always✓
2. Bthe same as a product feature list✓
3. Calways illegal to advertise✓
4. Dthe form a human need takes when shaped by culture and personality✓

Exchange in marketing requires

1. Aonly one party with goods✓
2. Bat least two parties, each with something of value, agreement and desire to deal✓
3. Cno communication between parties✓
4. Dmandatory government subsidy✓

Customer lifetime value (CLV) measures

1. Aonly the first purchase amount✓
2. Bonly advertising reach✓
3. Cthe net profit attributed to the entire future relationship with a customer✓
4. Donly warehouse storage cost✓

Marketing myopia occurs when firms define their business too narrowly by

1. Acustomer benefit sought✓
2. Bproduct category rather than customer need✓
3. Cmarket orientation✓
4. Dvalue proposition clarity✓

A target market is

1. Aevery person on earth without exception✓
2. Bonly government regulators✓
3. Cthe specific group of customers a firm aims to serve✓
4. Dcompetitors in the same industry✓

Promotion in the marketing mix includes

1. Aadvertising, personal selling, sales promotion and public relations✓
2. Bonly raw material procurement✓
3. Conly inventory valuation✓
4. Donly factory maintenance✓

Place in the marketing mix concerns

1. Asetting the advertising budget only✓
2. Bdesigning the logo only✓
3. Cmaking products available where and when customers want them✓
4. Dhiring production workers only✓

Product in the marketing mix refers to

1. Aonly the factory building✓
2. Bonly the distribution warehouse✓
3. Conly the sales commission rate✓
4. Dthe total offering including features, quality, design and services✓

The four Ps of the marketing mix are

1. Apeople, process, physical evidence and profit✓
2. Bplanning, production, payroll and packaging✓
3. Cpolicy, politics, pricing and patents✓
4. Dproduct, price, place and promotion✓

The societal marketing concept adds

1. Aonly short-term profit maximization✓
2. Bdisregard for environmental impact✓
3. Cconsideration of consumer and society long-term welfare✓
4. Dexclusive focus on shareholders✓

Selling orientation is characterized by

1. Adesigning products around latent needs✓
2. Baggressive promotion to move existing inventory✓
3. Cco-creating value with customers✓
4. Deliminating all sales force activity✓

Production orientation focuses on

1. Aunderstanding changing customer preferences first✓
2. Bintegrated two-way communication with buyers✓
3. Clong-term relationship building exclusively✓
4. Defficient manufacturing and wide distribution of existing products✓

The marketing concept emphasizes

1. Aidentifying and satisfying customer needs profitably✓
2. Bmaximizing production volume regardless of demand✓
3. Cselling whatever is produced without research✓
4. Dminimizing all customer contact✓

Marketing is best defined as

1. Aonly advertising products on television✓
2. Bcreating, communicating and delivering value to customers for mutual benefit✓
3. Conly manufacturing goods in factories✓
4. Donly setting government tax rates✓

A need in marketing is

1. Aa specific brand preference only✓
2. Ba temporary price discount✓
3. Ca state of felt deprivation of basic requirements such as food or shelter✓
4. Da salesperson's quota✓

A marketing plan typically includes

1. Asituation analysis, objectives, strategy, tactics and controls✓
2. Bonly the factory layout diagram✓
3. Conly employee leave policy✓
4. Donly the balance sheet✓

Market orientation requires

1. Aorganization-wide generation and use of market intelligence✓
2. Bisolating marketing from other departments✓
3. Cignoring competitor actions✓
4. Dsetting prices without research✓

SWOT analysis examines

1. Aonly supplier invoices✓
2. Bstrengths, weaknesses, opportunities and threats✓
3. Conly depreciation schedules✓
4. Donly union contracts✓

The Boston Consulting Group matrix classifies SBUs by

1. Aemployee satisfaction only✓
2. Bfactory age only✓
3. Crelative market share and market growth rate✓
4. Dadvertising color scheme✓

Ansoff's growth matrix includes strategies of

1. Amarket penetration, market development, product development and diversification✓
2. Bonly cost cutting✓
3. Conly liquidation✓
4. Donly hiring freezes✓

Core competency in marketing strategy is

1. Aany routine administrative task✓
2. Ba unique capability that provides competitive advantage✓
3. Cmandatory regulatory filing✓
4. Dgeneric office supplies✓

Customer equity is

1. Aonly current year revenue✓
2. Bonly brand logo recognition✓
3. Conly number of retail outlets✓
4. Dthe total combined customer lifetime values of all customers✓

Intro marketing case 6: a Pakistani banking services faces entering a new city market. The firm should apply the marketing concept by

1. Amaximizing factory output without customer input✓
2. Bcopying competitors without understanding local needs✓
3. Cconducting market research to match product, price, place and promotion to local demand✓
4. Dcutting all promotion to save costs regardless of awareness✓

Intro marketing case 30: a Pakistani banking services faces repositioning after quality complaints. The firm should apply the marketing concept by

1. Amaximizing factory output without customer input✓
2. Bresearching customer perceptions and aligning the offer with restored trust✓
3. Ccopying competitors without understanding local needs✓
4. Dcutting all promotion to save costs regardless of awareness✓

Intro marketing case 38: a Pakistani banking services faces introducing a loyalty program. The firm should apply the marketing concept by

1. Amaximizing factory output without customer input✓
2. Bcopying competitors without understanding local needs✓
3. Cdesigning rewards that increase retention and share of wallet profitably✓
4. Dcutting all promotion to save costs regardless of awareness✓

Relationship marketing focuses on

1. Aone-time transactional selling only✓
2. Bavoiding all after-sales service✓
3. Cmaximizing returns from a single sale only✓
4. Dbuilding long-term customer loyalty and repeat business✓

The value proposition answers

1. Awhy a customer should buy from this firm rather than alternatives✓
2. Bonly the factory location address✓
3. Conly the CEO biography✓
4. Donly the annual audit report✓