Retail Marketing Pakistan MCQs 2026

Retail marketing focuses on

1. A only raw material mining ✓
2. B only B2B industrial equipment export only ✓
3. C selling goods directly to consumers through retail outlets ✓
4. D only government tax collection ✓

Modern trade in Pakistan includes

1. A supermarkets, hypermarkets and chain stores ✓
2. B only village footpath vendors exclusively as modern trade ✓
3. C only subsistence farming without sale ✓
4. D only online-only with no physical store ever ✓

Traditional trade (general trade) in Pakistan is dominated by

1. A only Amazon fulfillment centers in every village ✓
2. B kiryana and small independent shops ✓
3. C only factory gate sales exclusively ✓
4. D only foreign luxury boutiques only in rural areas ✓

Planogram in retail specifies

1. A factory production sequence ✓
2. B employee salary grades ✓
3. C product placement on shelves for visibility and sales ✓
4. D corporate tax filing steps ✓

Trade marketing supports

1. A only end-consumer TV ads without retailer support ✓
2. B only competitor intelligence theft ✓
3. C retailers and distributors with promotions, displays and incentives ✓
4. D only factory machine oil changes ✓

Point of purchase (POP) materials include

1. A annual audited financial statements ✓
2. B employee ID cards only ✓
3. C factory safety helmets only ✓
4. D shelf talkers, standees and counter displays ✓

Category management in retail aligns

1. A only one brand at expense of category ✓
2. B manufacturer and retailer to grow entire product category ✓
3. C factory production with no retail input ✓
4. D competitor sabotage ✓

Shrinkage in retail refers to

1. A profit increase from sales ✓
2. B inventory loss from theft, damage or administrative error ✓
3. C expansion of store floor area ✓
4. D growth of customer loyalty ✓

Retail markup is

1. A factory wage rate ✓
2. B corporate income tax rate ✓
3. C difference between retail selling price and purchase cost ✓
4. D warehouse insurance premium only ✓

Footfall in retail measures

1. A number of visitors entering the store ✓
2. B only online website clicks always as same thing ✓
3. C only factory worker attendance ✓
4. D only truck fuel consumption ✓

Mall marketing in urban Pakistan targets

1. A middle and upper income shoppers seeking experience and brands ✓
2. B only industrial raw material buyers ✓
3. C only agricultural commodity exporters at port only ✓
4. D only underground mining equipment ✓

E-commerce growth in Pakistan retail is driven by

1. A complete absence of internet ✓
2. B mobile penetration, payment options and convenience ✓
3. C ban on all delivery services ✓
4. D zero demand for online shopping ✓

Retail loyalty programs in Pakistan often use

1. A mandatory membership fees always without benefit ✓
2. B only punishment for repeat customers ✓
3. C zero data collection ever ✓
4. D points, discounts and personalized offers ✓

Out-of-stock on shelf leads to

1. A guaranteed sales increase ✓
2. B lost sales and possible permanent brand switching ✓
3. C customer delight always ✓
4. D zero impact on brand choice ✓

Key account management in modern trade negotiates

1. A only factory labor shifts ✓
2. B only patent applications ✓
3. C only rural land records ✓
4. D listing fees, promotional slots and volume rebates with chains ✓

Retail marketing Pakistan case 1: nationwide supermarket chain negotiates end-cap promotional display. The manufacturer gains by

1. A reducing all retailer support to zero ✓
2. B high-visibility placement driving impulse and trial purchases ✓
3. C ignoring shelf availability and stock levels ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 12: electronics retail chain negotiates in-store sampling activity. The manufacturer gains by

1. A reducing all retailer support to zero ✓
2. B allowing product experience that reduces trial barrier ✓
3. C ignoring shelf availability and stock levels ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 17: nationwide supermarket chain negotiates bundle pack for Ramadan. The manufacturer gains by

1. A increasing basket size during high-spend seasonal period ✓
2. B reducing all retailer support to zero ✓
3. C ignoring shelf availability and stock levels ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 25: nationwide supermarket chain negotiates loyalty card double points week. The manufacturer gains by

1. A reducing all retailer support to zero ✓
2. B ignoring shelf availability and stock levels ✓
3. C incentivizing repeat purchase among cardholder base ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 40: online marketplace seller hub negotiates shopper discount coupon at till. The manufacturer gains by

1. A stimulating immediate purchase and trackable redemption data ✓
2. B reducing all retailer support to zero ✓
3. C ignoring shelf availability and stock levels ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 43: pharmacy chain negotiates secondary placement near checkout. The manufacturer gains by

1. A capturing last-minute add-on sales at point of payment ✓
2. B reducing all retailer support to zero ✓
3. C ignoring shelf availability and stock levels ✓
4. D offering no value to retailer partnership ✓

Retail marketing Pakistan case 56: online marketplace seller hub negotiates trade allowance for extra facings. The manufacturer gains by

1. A reducing all retailer support to zero ✓
2. B ignoring shelf availability and stock levels ✓
3. C offering no value to retailer partnership ✓
4. D improving shelf share and reducing out-of-stock risk ✓

Retail marketing Pakistan case 58: metro cash and carry negotiates category captain joint promotion. The manufacturer gains by

1. A reducing all retailer support to zero ✓
2. B ignoring shelf availability and stock levels ✓
3. C offering no value to retailer partnership ✓
4. D aligning promotional investment with retailer traffic and category growth goals ✓