International Marketing MCQs 2026

Licensing allows foreign firm to use

1. Aunlimited free factory equipment✓
2. Bintellectual property in exchange for royalties✓
3. Cmandatory government employment✓
4. Dzero payment forever✓

International marketing involves

1. Amarketing across national borders with diverse environments✓
2. Bonly one village market forever✓
3. Conly internal factory inventory moves✓
4. Donly domestic tax filing✓

Export marketing sells

1. Aonly imported goods locally✓
2. Bonly services within one street✓
3. Conly gifts between employees✓
4. Ddomestically produced goods to foreign markets✓

Standardization strategy in global marketing uses

1. Aunique completely unrelated strategy in every town without logic✓
2. Bzero brand consistency✓
3. Clargely uniform marketing mix across countries✓
4. Drandom pricing without research✓

Adaptation strategy adjusts

1. Aproduct, promotion or price to local market conditions✓
2. Bnothing ever when entering new country✓
3. Conly factory nameplate✓
4. Donly employee lunch menu domestically✓

GATT/WTO framework aims to

1. Aban all international trade permanently✓
2. Bset retail shop hours in Karachi✓
3. Cdetermine FMCG packaging colors✓
4. Dreduce trade barriers and promote multilateral trade rules✓

Tariff is

1. Asubsidy to exporters always✓
2. Bfree transport service✓
3. Ctax on imported goods raising their price✓
4. Dvoluntary tip to customs officer legally required always✓

Non-tariff barriers include

1. Aonly lower import taxes✓
2. Bonly free trade without any rules✓
3. Cquotas, licensing and technical standards✓
4. Donly cash discounts to buyers✓

Exchange rate fluctuation affects international marketing by changing

1. Aonly factory wall color✓
2. Brelative price competitiveness of exports and imports✓
3. Conly local employee birthdays✓
4. Donly domestic cricket scores✓

Incoterms define

1. Aresponsibilities of buyer and seller in international shipment✓
2. Bmarketing advertising themes only✓
3. Cemployee dress code only✓
4. Dcorporate logo colors only✓

Countertrade involves

1. Aonly credit card e-commerce domestically✓
2. Binternational trade paid partly in goods rather than money✓
3. Conly cash at kiryana shop✓
4. Donly stock market equity swap domestically only✓

Cultural sensitivity in international ads requires

1. Acopying one country ad verbatim everywhere without change always✓
2. Bavoiding offensive symbols, colors and messages✓
3. Cignoring local religion and customs✓
4. Dusing only foreign language without translation✓

Joint venture in international entry combines

1. A100 percent hostile takeover always required✓
2. Bzero contact with local partners✓
3. Conly illegal smuggling routes✓
4. Dlocal and foreign firm resources sharing ownership and risk✓

Global brand positioning seeks

1. Adifferent unrelated brand in every country without strategy✓
2. Bconsistent brand identity with optional local adaptation✓
3. Cno brand name abroad✓
4. Donly generic white labels always✓

Export documentation for Pakistan typically includes

1. Aonly social media post screenshot✓
2. Bonly employee CV✓
3. Ccommercial invoice, packing list and bill of lading✓
4. Donly restaurant menu✓

International marketing case 4: Pakistani exporter entering USA must address halal certification requirement by

1. Aassuming domestic marketing works unchanged abroad✓
2. Bignoring legal and cultural differences✓
3. Cobtaining recognized certification and compliant ingredient documentation✓
4. Dshipping without any market research or documentation✓

International marketing case 13: Pakistani exporter entering UK must address label language regulation by

1. Atranslating labels and instructions per local regulatory requirements✓
2. Bassuming domestic marketing works unchanged abroad✓
3. Cignoring legal and cultural differences✓
4. Dshipping without any market research or documentation✓

International marketing case 21: Pakistani exporter entering UK must address import tariff increase by

1. Aevaluating landed cost competitiveness and possible local production✓
2. Bassuming domestic marketing works unchanged abroad✓
3. Cignoring legal and cultural differences✓
4. Dshipping without any market research or documentation✓

International marketing case 27: Pakistani exporter entering China must address currency depreciation impact by

1. Ahedging or pricing in stable currency to manage exchange risk✓
2. Bassuming domestic marketing works unchanged abroad✓
3. Cignoring legal and cultural differences✓
4. Dshipping without any market research or documentation✓

International marketing case 34: Pakistani exporter entering Saudi Arabia must address cultural taboo in advertising by

1. Aassuming domestic marketing works unchanged abroad✓
2. Bignoring legal and cultural differences✓
3. Cshipping without any market research or documentation✓
4. Dadapting creative to respect local values and avoid offense✓