Marketing Metrics KPIs MCQs 2026

Marketing ROI (MROI) measures

1. Aonly factory output per worker✓
2. Bonly warehouse square footage✓
3. Creturn generated from marketing investment relative to cost✓
4. Donly number of parking slots✓

Customer Acquisition Cost (CAC) equals

1. Atotal acquisition spending divided by new customers gained✓
2. Btotal revenue divided by all employees✓
3. Cfactory cost divided by units produced✓
4. Dadvertising impressions only without cost✓

Customer Lifetime Value (CLV) estimates

1. Aonly first transaction revenue✓
2. Bonly advertising reach count✓
3. Conly shelf facings number✓
4. Dnet profit from entire future relationship with customer✓

Conversion rate equals

1. Aclicks divided by impressions only as same metric always✓
2. Bconversions divided by total visitors or leads✓
3. Cfactory units divided by labor hours only✓
4. Dtotal revenue without context✓

Click-through rate (CTR) is

1. Asales divided by total market size always✓
2. Bclicks divided by impressions✓
3. Cprofit divided by assets✓
4. Dreturns divided by shipments✓

Cost per mille (CPM) means

1. Acost per million customers acquired always as definition✓
2. Bcost per minute of factory runtime✓
3. Ccost per employee hired✓
4. Dcost per thousand impressions✓

Share of market is calculated as

1. Acompany profit divided by GDP✓
2. Badvertising spend divided by revenue only always✓
3. Ccompany sales divided by total market sales✓
4. Demployee count divided by population✓

Brand awareness survey metric includes

1. Aonly factory defect rate✓
2. Bonly truck mileage✓
3. Caided and unaided recall percentages✓
4. Donly invoice count✓

Net Promoter Score subtracts detractors from

1. Apassives only as entire formula✓
2. Bpromoters among respondents✓
3. Ctotal revenue✓
4. Dtotal employees✓

Marketing funnel stages often include awareness, consideration, conversion and

1. Afactory shutdown✓
2. Bannual audit only✓
3. Cloyalty or advocacy✓
4. Dpatent expiration only✓

Attribution modeling assigns credit for conversion to

1. Arandom guess without data✓
2. Btouchpoints along customer journey✓
3. Conly first click always as only valid model forever✓
4. Donly billboard without online data ever✓

Bounce rate on website is

1. Apercentage buying immediately always✓
2. Bpercentage leaving after viewing only one page✓
3. Cfactory rejection rate✓
4. Demployee absenteeism rate✓

Sales per square foot measures

1. Aretail productivity of store space✓
2. Bonline email open rate✓
3. Cfactory tons per acre✓
4. Dadvertising jingle length✓

Break-even sales volume for campaign considers

1. Aonly creative agency fee ignoring margin✓
2. Bonly competitor logo color✓
3. Conly CEO age✓
4. Dfixed and variable costs versus contribution margin✓

Dashboard KPIs should align with

1. Arandom metrics with no action link✓
2. Bonly vanity counts without business tie✓
3. Ccompetitor metrics copied without context✓
4. Dspecific marketing objectives and decision needs✓

Marketing KPI calculation 2: marketing spend Rs 575,000, new customers 235. Customer Acquisition Cost is approximately Rs

1. A1224✓
2. B2447✓
3. C4405✓
4. D1223✓

Marketing KPI calculation 5: marketing spend Rs 800,000, new customers 340. Customer Acquisition Cost is approximately Rs

1. A1177✓
2. B2353✓
3. C4235✓
4. D1176✓

Marketing KPI calculation 11: marketing spend Rs 1,250,000, new customers 550. Customer Acquisition Cost is approximately Rs

1. A1137✓
2. B4091✓
3. C1136✓
4. D2273✓

Marketing KPI calculation 12: marketing spend Rs 1,325,000, new customers 585. Customer Acquisition Cost is approximately Rs

1. A2265✓
2. B1133✓
3. C4077✓
4. D1132✓

Marketing KPI calculation 17: marketing spend Rs 1,700,000, new customers 760. Customer Acquisition Cost is approximately Rs

1. A2237✓
2. B1119✓
3. C4027✓
4. D1118✓

Marketing KPI calculation 18: marketing spend Rs 1,775,000, new customers 795. Customer Acquisition Cost is approximately Rs

1. A1117✓
2. B2233✓
3. C4019✓
4. D1116✓

Marketing KPI calculation 19: marketing spend Rs 1,850,000, new customers 830. Customer Acquisition Cost is approximately Rs

1. A1115✓
2. B4012✓
3. C1114✓
4. D2229✓

Marketing KPI calculation 33: marketing spend Rs 2,900,000, new customers 1320. Customer Acquisition Cost is approximately Rs

1. A1099✓
2. B2197✓
3. C3955✓
4. D1098✓

Marketing KPI calculation 36: marketing spend Rs 3,125,000, new customers 1425. Customer Acquisition Cost is approximately Rs

1. A1097✓
2. B2193✓
3. C3947✓
4. D1096✓

Marketing KPI calculation 38: marketing spend Rs 3,275,000, new customers 1495. Customer Acquisition Cost is approximately Rs

1. A1096✓
2. B3944✓
3. C1095✓
4. D2191✓