Marketing Metrics KPIs MCQs 2026

Marketing ROI (MROI) measures

1. A only factory output per worker ✓
2. B only warehouse square footage ✓
3. C return generated from marketing investment relative to cost ✓
4. D only number of parking slots ✓

Customer Acquisition Cost (CAC) equals

1. A total acquisition spending divided by new customers gained ✓
2. B total revenue divided by all employees ✓
3. C factory cost divided by units produced ✓
4. D advertising impressions only without cost ✓

Customer Lifetime Value (CLV) estimates

1. A only first transaction revenue ✓
2. B only advertising reach count ✓
3. C only shelf facings number ✓
4. D net profit from entire future relationship with customer ✓

Conversion rate equals

1. A clicks divided by impressions only as same metric always ✓
2. B conversions divided by total visitors or leads ✓
3. C factory units divided by labor hours only ✓
4. D total revenue without context ✓

Click-through rate (CTR) is

1. A sales divided by total market size always ✓
2. B clicks divided by impressions ✓
3. C profit divided by assets ✓
4. D returns divided by shipments ✓

Cost per mille (CPM) means

1. A cost per million customers acquired always as definition ✓
2. B cost per minute of factory runtime ✓
3. C cost per employee hired ✓
4. D cost per thousand impressions ✓

Share of market is calculated as

1. A company profit divided by GDP ✓
2. B advertising spend divided by revenue only always ✓
3. C company sales divided by total market sales ✓
4. D employee count divided by population ✓

Brand awareness survey metric includes

1. A only factory defect rate ✓
2. B only truck mileage ✓
3. C aided and unaided recall percentages ✓
4. D only invoice count ✓

Net Promoter Score subtracts detractors from

1. A passives only as entire formula ✓
2. B promoters among respondents ✓
3. C total revenue ✓
4. D total employees ✓

Marketing funnel stages often include awareness, consideration, conversion and

1. A factory shutdown ✓
2. B annual audit only ✓
3. C loyalty or advocacy ✓
4. D patent expiration only ✓

Attribution modeling assigns credit for conversion to

1. A random guess without data ✓
2. B touchpoints along customer journey ✓
3. C only first click always as only valid model forever ✓
4. D only billboard without online data ever ✓

Bounce rate on website is

1. A percentage buying immediately always ✓
2. B percentage leaving after viewing only one page ✓
3. C factory rejection rate ✓
4. D employee absenteeism rate ✓

Sales per square foot measures

1. A retail productivity of store space ✓
2. B online email open rate ✓
3. C factory tons per acre ✓
4. D advertising jingle length ✓

Break-even sales volume for campaign considers

1. A only creative agency fee ignoring margin ✓
2. B only competitor logo color ✓
3. C only CEO age ✓
4. D fixed and variable costs versus contribution margin ✓

Dashboard KPIs should align with

1. A random metrics with no action link ✓
2. B only vanity counts without business tie ✓
3. C competitor metrics copied without context ✓
4. D specific marketing objectives and decision needs ✓

Marketing KPI calculation 2: marketing spend Rs 575,000, new customers 235. Customer Acquisition Cost is approximately Rs

1. A 1224 ✓
2. B 2447 ✓
3. C 4405 ✓
4. D 1223 ✓

Marketing KPI calculation 5: marketing spend Rs 800,000, new customers 340. Customer Acquisition Cost is approximately Rs

1. A 1177 ✓
2. B 2353 ✓
3. C 4235 ✓
4. D 1176 ✓

Marketing KPI calculation 11: marketing spend Rs 1,250,000, new customers 550. Customer Acquisition Cost is approximately Rs

1. A 1137 ✓
2. B 4091 ✓
3. C 1136 ✓
4. D 2273 ✓

Marketing KPI calculation 12: marketing spend Rs 1,325,000, new customers 585. Customer Acquisition Cost is approximately Rs

1. A 2265 ✓
2. B 1133 ✓
3. C 4077 ✓
4. D 1132 ✓

Marketing KPI calculation 17: marketing spend Rs 1,700,000, new customers 760. Customer Acquisition Cost is approximately Rs

1. A 2237 ✓
2. B 1119 ✓
3. C 4027 ✓
4. D 1118 ✓

Marketing KPI calculation 18: marketing spend Rs 1,775,000, new customers 795. Customer Acquisition Cost is approximately Rs

1. A 1117 ✓
2. B 2233 ✓
3. C 4019 ✓
4. D 1116 ✓

Marketing KPI calculation 19: marketing spend Rs 1,850,000, new customers 830. Customer Acquisition Cost is approximately Rs

1. A 1115 ✓
2. B 4012 ✓
3. C 1114 ✓
4. D 2229 ✓

Marketing KPI calculation 33: marketing spend Rs 2,900,000, new customers 1320. Customer Acquisition Cost is approximately Rs

1. A 1099 ✓
2. B 2197 ✓
3. C 3955 ✓
4. D 1098 ✓

Marketing KPI calculation 36: marketing spend Rs 3,125,000, new customers 1425. Customer Acquisition Cost is approximately Rs

1. A 1097 ✓
2. B 2193 ✓
3. C 3947 ✓
4. D 1096 ✓

Marketing KPI calculation 38: marketing spend Rs 3,275,000, new customers 1495. Customer Acquisition Cost is approximately Rs

1. A 1096 ✓
2. B 3944 ✓
3. C 1095 ✓
4. D 2191 ✓