Deputy Manager – Social Media Engagement

About This Job

Sui Southern Gas Company Limited (SSGC) has advertised a Deputy Manager – Social Media Engagement position at its Karachi office, listed on the company careers portal as Job Code 8591-01. The successful candidate will effectively become the voice of SSGC on its official social media accounts, acting as custodian of the company's presence on platforms such as X, Meta, Instagram, LinkedIn and WhatsApp. The job is about building the utility's brand equity and reputation through awareness, clarifications and relationship building with the public, working with influencers to spread key messages, growing follower numbers and engagement, and turning viewership data into strategy. It is one of five communications posts SSGC opened at the same time this month.

SSGC asks for an MBA or an MS in Media Studies or Media Sciences with at least two years of relevant experience. The company adds that the ideal candidate will currently be working at one of the top five digital creative houses or agencies managing several social media platforms, or in the social media function of a multinational or large private group. Responsibilities listed on the portal include preparing annual and monthly posting calendars, developing the social media side of 360-degree campaigns, writing captions and short copy, coordinating with designers, videographers and the creative agency, moderating comments and messages, live coverage of Khuli Kachehri sessions on Meta, and reporting weekly on follower growth, reach and engagement. Familiarity with tools such as Meta Business Suite, Google Analytics, Hootsuite, Sprout or Buffer and Adobe Creative Suite or Canva is expected, and the role requires availability as needed given the round-the-clock nature of social media. No age limit, domicile rule, gender preference or salary is stated.

Applications are online only, through the SSGC careers website. Go to Current Openings, find Job Code 8591-01, click Apply Now, and either log in with an existing account or register as a new user before filling in the application. SSGC warns that any inconsistency between portal entries and the resume will result in disqualification. No fee is mentioned. The deadline is 26 October 2026, so digital marketing and social media professionals interested in moving into the public sector energy space should submit their applications in good time. It is wise to keep the contact details entered on the portal active and to check them regularly after applying. It is also sensible to keep a portfolio of recent campaigns or content ready, since it may be useful later in the process.

Job Information

Commission / Board

Sui Southern Gas Company Limited (SSGC)

Place of posting

Karachi

City

Karachi

Postal Code

74000

Domicile

All Punjab Basis

Age (Male)

18–35 years

Age (Female)

18–35 years

Age note

The advertisement does not specify an age limit.

Advt. No.

8591-01

Last date

26 October 2026

Qualification Required

• Qualification: MBA or MS in Media studies / Sciences, with at least 2 years of relevant experience.
• Experience: At least 2 years of relevant experience.

How to Apply

1. Visit the SSGC Careers page at https://www.ssgc.com.pk/careers/ and find Job Code 8591-01 under Current Openings.
2. Click "Apply Now" under the job listing.
3. If you're a registered user, log in with your email and password; if you're a new user, register/sign up first.
4. Complete and submit your application on the portal before the deadline (October 26, 2026). Any inconsistency between the information provided on the portal and your resume will result in disqualification.

Additional Details

Disclaimer

Any inconsistency between the information provided on the portal and the candidate’s resume will result in disqualification.

Job Summary

To manage engagement on social media (all current & future approved platforms), presence of SSGC, develop and ensure positive consumer engagement on these platforms, and build SSGC brand equity through awareness, clarifications, engagement and relationship building, resulting in improvement in existing image, leading to an overall positive and improving reputation of SSGC. Be the voice of SSGC on all official approved social media platforms by directly managing, and being the official custodian of all SSGC accounts on approved social media platforms (such as “X”, Meta, Instagram, Linked-In, WhatsApp etc). Engage with social media influencers, and utilize them to effectively disseminate the organization’s key insights, and responses to queries / clarifications. Create and increase consumer following and engagement. Also manage all social media postings, content development, and creative application of campaigns to social media. Review and track viewership and engagement data, and recommend strategy to increase brand equity of SSGC and positive consumer engagement, create and increase a positive image to our key stakeholders. Ideal candidate will currently be working for one of the top 5 digital creative houses/agencies, managing multiple social media platforms, or within the social media functional area of a multinational or large private conglomerate handling social media platforms and consumer engagement relationships.

Key Responsibilities

Responsible for overseeing SSGC interactions with the public by implementing social media platforms' content development, management and tracking of target audience engagement and sentiment of the same. Analyze engagement data, identifying trends in customer interactions and planning social media campaigns to build community online, in line with approved social media strategies. Develop and update periodically social media strategies, policies, procedures and guidelines. Develop social media elements of all 360 degree campaigns, and track consumer engagement of the same. Provide inputs to Brand Manager on development of social media elements of brand guidelines. Ensure social media is fully aligned and integrated within the brand guidelines. Ensure development and management of a brand-guidelines-aligned social media A.I. mascot who will act as an SSGC Virtual Brand Ambassador, advocate, representing the shining positive face of SSGC, and complies with SSGC brand persona/personality. Develop and implement a yearly and monthly calendar for social media posting and engagement plan, in line with the annual campaign plan, as well as to support events, sponsorships, PRs, and any other communication deliverable requiring social media support etc Ensure usage of correct social media mix as per communication and campaign objectives, and achievement of metrics to meet KPIs. Leverage social media trends to gain traction and amplify message. Utilise understanding of individual platform algorithm changes and best practices to stay ahead of the curve on consumer engagement and sentiment analyses. Craft compelling content, and get it developed through creative agency for posting to increase consumer engagement and followers, likes, etc. Monitor and respond to comments, messages and mentions to foster community engagement. Track metrics using tools like Meta Business Suite or Google Analytics to compile performance reports. Maintain active knowledge of platform trends, algorithm shifts, and emerging social features and trends, including utilizing A.I. tools. Keep abreast of the latest/evolving social media trends, utilizing SEO tools (eg Google Analytics), and web traffic metrics, to measure financial impacts for greater efficiency and effectiveness of social media elements of campaigns. Manage social media tools and platforms used for scheduling, listening and analytics. Analyze current social media efforts to pinpoint weaknesses and make improvements. Firm grasp of suites such as Hootsuite/Sprout/Buffer, and its integrations. Meta Live Coverage of online and physical Khuli Kachehri sessions, as well as moderating consumer comments and participation on Meta in these. Suggest topics for Vlogs/Blogs, whenever required, to add value to campaigns, events, sponsorships, PRs. Ensure influencers are identified and onboarded and thereafter meeting their contractual obligations / deadlines. Ensure media activities are in line with social media guidelines and policies. Content production, including utilizing photography, videography, and editing tools (e.g. Adobe Creative Suite, Canva). Writing posts, creating video concepts, and building digital calendars, creating written pieces that are sharp, memorable, and effective at prompting readers to take action, Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging and original. Zero tolerance for plagiarism. Manage daily publishing and content scheduling across approved platforms like Instagram, Meta and LinkedIn, etc Coordinate with graphic designers and copywriters to produce on-brand visual and written assets. Monitor direct messages, comments, and brand mentions to drive active conversations with the audience. Build loyalty programs, handle customer feedback, and advocate for user community needs internally protect brand reputation by identifying and de-escalating potential public relations issues or negative sentiment on social media. Analyse engagement rates and design interactive campaigns (polls, Q&As, live sessions) to boost participation Exploring the potential value of social media sites that are not yet in our repertoire (Tik-Tok, Likee, SnapChat, Discord, Twitch, Reddit, Threads, Roblox etc) . Understanding of how to engage event audiences before, during, and after events, including knowledge of user behavior and digital marketing trends – this is specially true for events organized by Group Communication such as Kachehris, Pinnacle Series, Synergy series, etc Maintain an understanding of national trends and developments that affect progression of target consumer brand personality and integrate this into the continuous improvement of the consumer engagement journey with SSGC Monitoring comments, DMs, and mentions for engagement and writing captions and short-form copy aligned with brand tone, collaborating with creative agency and content creators on content development. Assisting with influencer partnerships and content outreach. Reporting on follower growth, reach, and engagement. Good copywriting skills tailored to social platforms, Confidence in engaging with audiences and moderating comments Ability to work to tight deadlines and follow brand tone of voice. Collaborate with other teams, like branding, conventional media and events to ensure brand consistency across all social media platforms. Oversee social media accounts’ design (e.g. Meta timeline cover, profile pictures on LinkedIn and other social media platforms, and blog layouts). Provide regular reports on social media performance and suggest improvements. Preparing a weekly report for HoD, and explaining any variances on KPIs and weekly progress on social media deliverables Identifying, building and strengthening SSGC relationship with key influencers pertinent to energy sector, and ensure favorable mentions in their posts. Develop PR through personal engagement with social media key opinion leaders, social media personalities, etc Ensure that they also know SSGC Social Media Deputy Manager on a first name basis, and the relationship is so well established that any negative impact on SSGC image and reputation is avoided by preventing social/digital publication of negative news items, and propagating of the SSGC narrative, which is taken seriously, considered and given preference in reporting. At the same time, oversee the media coverage to ensure positive narrative building on SSGC achievements, including various events (internal/external) being done by SSGC is given prominent and prime reporting placement. Liaising with Manager/Digital for all social platforms’ ads placements, RO’s and timely payments for all social media platforms. Digital Media Manager will check, track and report all digital and social media RO’s details and invoices, ensuring timely payment approvals and submission to planning team as per SLA’s assigned by GGM, but supporting Manager/Digital Media though provisioning accurate report of all spend requirements on social media to ensure timely and accurate reporting. Maintain a complete physical/digital record of all published social media ads and PR releases. Availability as per need, given the 24/7 nature of social media. Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with their assigned role. The individual shall ensure compliance to the Business Principles and Ethics Policy / Code of Conduct. Ensure compliance with all laws of Pakistan, and adherence to Corporate Core Values, specially relating to communication and social media to preserve brand integrity. Ensure that the processes, policies and procedures related to social media engagement are always up-to-date, and modern, in line with global best-practices. Perform any other task assigned by immediate supervisor and/or HoD.

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